The Rose Campaign
Gender-based violence is a problem that can be solved.
The Rose Campaign is a national advocacy campaign to end violence against women, girls and gender minorities.
The Rose Campaign is YWCA Edmonton’s primary fundraising campaign, vital for supporting our work to end gender-based violence. This task isn’t simple, but it’s crucial. Gender-based violence takes a toll, causing both physical and emotional suffering for survivors, while imposing substantial economic and societal costs. Together, we must address the systemic gender inequality that fuels this violence.
Join us in this pivotal journey. Together, we can change the narrative, break down barriers, and create a safer, more equitable world for all.
Support the Rose Campaign and help us raise $500,000 for our violence prevention and recovery programs.
History of The Rose Campaign
The Rose Campaign carries a profound historical significance, rooted in a pivotal moment that stirred our unwavering dedication to eradicating gender-based violence. Named in memory of the heartbreaking events at l’École Polytechnique in 1989, the Rose Campaign is a tribute to the 14 young women whose lives were tragically cut short. Their loss served as a rallying point, igniting a powerful movement to confront gender-based violence and champion strategies for its prevention in our communities.
The Rose Campaign is part of the broader 16 Days of Activism Against Gender-Based Violence, a global movement and resounding call to action that offers us an opportunity to unite, raise our voices, and rekindle our resolute commitment to ending violence against women, girls, and 2SLGBTQ+ individuals. The Rose Campaign is a symbol of this ongoing journey, striving for a world where everyone can live free from fear, discrimination, and violence. Join us and be a part of this transformative change.
Important Dates
November 25 – International Day for the Elimination of Violence against Women
December 6 – National Day of Remembrance and Action on Violence Against Women
December 10 – Human Rights Day
Online Violence Doesn't Stay Online
A young girl shares a revealing photo of herself with a “friend” she met through an online game, only to have them threaten to share it publicly unless she sends more explicit pictures.
A gender-diverse teen becomes the target of a group chat filled with threats, harassment, and sexualized comments.
A woman leaves a controlling relationship and discovers that her ex-partner has created and shared intimate videos of her online.
Different stories. Different experiences. Same violation.
A staggering 1 in 3 young women and girls have experienced digital violence. Also called technology-facilitated violence, it is one of the fastest-growing forms of gender-based violence, and its impacts don’t stay online. What happens through a screen can follow someone into their classroom, workplace, friendships, family relationships, and daily life. And the psychological torment leaves survivors feeling exposed, humiliated, powerless and scared.
YWCA Edmonton’s 2026 Rose Campaign shines a light on digital violence and reminds us that gender-based violence is not just a women’s issue. It affects all of us, and if we want to end it, we need to work together.
Join the conversation and learn more at a 2026 Rose Campaign event.
Upcoming Events
Rose Campaign Launch
November 25, 2026
Hear a powerful fireside conversation featuring expert panelists as they explore what digital violence is, its impact in the community, and the importance of early prevention and survivor support. Learn MoreRose Breakfast
December 4, 2026
Hear an inspiring and thought-provoking keynote presentation from Carol Todd, whose late-daughter Amanda's story underscores the urgent need to address the harms that occur in online spaces and their very real consequences offline. Learn MoreWhere Your Support Goes
Accessible Counselling Services
Free or subsidized counselling for those in need
Safe Housing Solutions
Affordable housing supports for women and children fleeing violence.
Healing Retreats
Providing victims of violence with spaces to heal and rebuild.
Empowering Youth
Programs that inspire and equip young people to heal and rebuild.
Advocacy for Safer Communities
Driving initiatives to make our communities safer for everyone
Sponsorship Opportunities
We couldn’t do this work without the generosity of corporate partners in our community.
Connect with us to explore Rose Campaign sponsorship opportunities that meet your business goals.
Jenn Engberg
Fund Development Officer, Campaigns & Engagement
j.engberg@ywcaedm.org
780-970-6500
2026 Rose Campaign Sponsors
Trailblazer
Keynote Sponsor
Water Sponsor
Advocate
Supporting
Rose Garden Party Sponsors
